Endangered Species Day!

July 23, 2017

Endangered Species Day!

Don’t give the rhino a bum deal

Today, 19th May, is Endangered Species Day in the US. It started in 2006 as an initiative by the United States Congress. This Day was established as an opportunity for people of all ages to learn about the importance of protecting endangered species and how everyday actions can help protect them.

While it is a day recognized in the US, as a global citizen, we at hornï believe that everyone, (yes, you included), on this planet is responsible to ensure that we take care and protect our endangered species. The core mission of hornï is to raise eyebrows and raise awareness. While providing you, our valued customers, with supremely comfortable and high quality underwear to protect your most intimate parts, we are working hard to raise awareness to our fellow supporters and audiences about protecting an iconic, pre-historic animal that has sadly been classified endangered the – rhinos.

At hornï, we pledge at least 10% of our profits to saving rhinos. We also aim to be proactive partners with our affiliate rhino conservation organisations where possible, such as organizing charity and raising awareness events, and participating in rhino conservation activities.

What threat do the rhinos face?

Rhinos face a very severe threat of poaching due to the greedy and illogical chase for rhino horns. There is misconception in some Eastern medicine that rhino horn is a coolant and cleanses the body of things like fever. And more recently, rhino horns have become a status symbol where the value of it has exceeded the value of gold in equivalent weight.

At the end of 2015, conservationists’ best estimates were that only about 28,000 rhinos (all five species) survive in the wild.

So why save the rhinos?

This prehistoric animal once roamed in the millions across Asia and Africa, and had contributed to the larger ecosystem where other animal and plant species share this habitat. By protecting rhinos and facilitating their population to thrive, it will help restore the dynamics of the ecosystem. Rhinos often live in areas where it is hard to grow crops or livestock as these can’t survive harsh draughts as well as rhinos. Rhinos also fertilise the ground to ensure that vegetation can survive.

Rhinos also benefit local people by bringing employment through tourism, conservation jobs and education programmes.

As you can see, it is a win-win situation for all of us if we work together to save this beautiful species!

We are proud to have partnered up with Save the Rhino International (UK registered charity number 1035072), a wonderful non-profit organisation based in London whose mission is to conserve all five rhino species (White Rhino, Black Rhino, Greater One-Horned Rhino, Sumatran Rhino and Javan Rhino) to thrive in the wild for future generations. Save the Rhino International works to protect all five rhino species and support the communities that share their habitat, through a range of activities which include anti-poaching and monitoring patrols, environmental education and demand reduction programmes. You can find out more by visiting their very informative website https://www.savetherhino.org/.

It’s time to get hornï … Don’t give the rhino a bum deal!

*Source for pictures and Information: Save the Rhino International






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Hello… And Thank You!
Hello… And Thank You!

July 23, 2017

From the delightfully appropriate setting of London Zoo, in Regent’s Park, we had a wonderful opportunity at our launch party to get together a diverse group of people to discuss what hornï is all about and it’s mission to help the rhino. In fact, we were particularly happy to have the active engagement of UK-based charity, Save the Rhino International (www.savetherhino.org) to support our birth.

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